[petercooper]

37signals is certainly looking in the other direction: https://once.com/ .. though more at the smaller end of the market, not enterprise apps.

[raghavankl]

But they have also announced that Basecamp will always be a subscription product, which doesn’t fit well with their once.com story.

[petercooper]

Can't imagine it's good business to scare the existing customers away.. ;-)

But yeah, I think this is more dipping a toe into the water. They seem to be focusing on entirely new products with a reasonable small scope. It's interesting to see it happen, though, and they're moderately influential.