When it creates a poem, song, essay, painting, or program that has never existed before, it is doing what we do. Whether or not we define that as "creating new information" is not an especially interesting question at the end of the day.
(Shrug) If you want to increase entropy, just call rand().
You might take a bit of time to learn what you're talking about before posting, or at least before forming permanent opinions on the subject. It's fascinating stuff, trust me... and I'm not that much farther along than you are, trust me on that as well.