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by lr1970
971 days ago
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There can be a real ethical dilemma when applying A/B testing in medical setting. Placing someone with an incurable disease in a control group is condemning them to death while in treatment group they might have a chance. On the other hand, without a proper A/B testing methodology the drug efficacy cannot be established. So far no perfect solution to the dilemma has been found. |
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The control group gets the current standard treatment, not nothing (in case that was a source of confusion). Plus they typically don't have to pay for it which is a benefit for them.
Large trials today will typically conduct interim analyses and will have pre-defined guidelines for when to stop the trial because the new treatment is either clearly providing a benefit or is clearly futile.
Here is an example of such a study: https://www.ahajournals.org/doi/10.1161/CIRCHEARTFAILURE.111...