[unshavedyak]

> You're not just paying Youtube/Google for the ad, you're paying the content creators as well.

That would only be true if Youtube proportionally split my subscription to the videos i watch.

If anything, i'm advocating for exactly what you said - more than Youtube is. Ie show me how much i owe, and then whatever money i give youtube goes to content creators and the service provider. It's proportional to the service i consume, and is ultimately fair.

Instead what we get is something (in my view) massively upcharged. Bundled with service(s) i don't use, and set at a price point that i suspect well exceeds my usage of the service.