[harperlee]

An elegant world-building technique that King uses is to invent a brand and use it across novels; but an existing brand will always communicate much more effectively, as you already know the brand and its positioning! It’s a lazy way of implementing “show, don’t tell”. Instead of “she was expensively dressed”, “she wore Prada”, etc.

Also comes to mind a meta-use of this in American Psycho (not from King!), were the psychopathic narrator only uses external appearance and brands to describe people.