[parvardegr]

Hi, one reason is telegram payment. on the other hand these kind of telegram mini-apps can be the future of the e-shops because of the telegram great communication capabilities. there are many online shops using Instagram to sell their products, they can do better with telegram mini-apps in my opinion.

[victor106]

That’s interesting. What makes you think that Telegram is a better platform than Instagram?

[parvardegr]

in my opinion sellers can communicate better with customers via telegram. one of the great features of the Instagram is stories, telegram add stories lately,telegram have bots, channels, mini-apps so you can have better tools to sell your products.

[victor106]

The question is about marketing. How do you market on Telegram?

[parvardegr]

telegram have an internal ads feature, beside that there is other ways like advertising in popular channels, groups and bots. many people already use these kind of advertisements in Telegram.

[throwaway60722]

Anecdote: Both my parents and all grandparents have Telegram while none of them have Instagram.

It's a chat app used by a much wider audience than Instagram. Instagram is predominantly used by younger people who want to live the digital social life.

[meowtimemania]

Where are you based? In the USA I don’t know anyone using telegram. I only recently downloaded it to follow some channels related to the Israel/gaza conflict. I really like the app.

[throwaway60722]

East of EU.

[sgt]

Do you know if WhatsApp will become capable of these types of mini apps soon?

[teitoklien]

Already is capable to an extent, ive made orders with whatsapp chat based apps before

Usually to order coffee (powered by shopify stores typically)

[sgt]

Yeah but that is either via buttons or a link. I found later that WhatsApp is working on launching app type of functionality very soon via WhatsApp Flows.