[aodin]

Cox Automotive (parent of KBB) estimates 35.2 million used [1] and 15.4 million new car sales in the US for 2023 [2]. So, about 30% buy new.

[1] https://www.coxautoinc.com/market-insights/estimated-monthly...

[2] https://www.coxautoinc.com/news/cox-automotive-forecast-augu...