[FrustratedMonky]

Ok. So Not "Sales".

Then the 'Reason', the 'point'.

It is branded as "joy", this language does something different to make it 'Joyful".

At first glance it looks like any other common language.

So all I'm asking is - what is different. What is the change that someone can point at and say 'this solves some problem that makes it joyful'???

[user8501]

I think for many people, there’s an increasing feeling of dread that comes from using “modern” tools. There’s a heaviness to them that is difficult to put into words. And I think anyone who shares this sentiment feels joy when a tool feels light and airy and totally under their control.