[90-00-09]

Oh I don't argue about art. Most of these decisions are driven by financial constraints, not the artistic vision. And this is not going to change.

Christopher Nolan can afford extreme artistic choices like not showing ads or previews before Oppenheimer. That's such a rarity that I wouldn't make any extrapolations even in today's world. Betting that gen AI will result in an alternative type of art and not just replace multiple roles and production techniques in existing industries is not something I can see happening considering that professional art is business.

E.g. we didn't see CGI creating an alternative movie industry that exists in parallel to non-CGI movies. CGI is used by everyone, including artsy independent creators.

I will forever love Studio Ghibli animation. But if in the future the same level of expression can be achieved with CGI/gen AI - I just fail to see them not switching their tools (possibly in the post-Miyazaki world).

> What's hilarious is that the execs still don't fucking see it

Why would they? Very few people can notice and appreciate the level of detail you are describing. And I am not even sure we will never be able to replicate it computationally. In 10-20... 50 years? Don't see why not.

[rcarr]

Yeah I don't disagree that if the AI can get it spot on which I think it will be able to do eventually it will take over. It will take over even if it's not spot on, because the bottom line is all that matters to the major studios now.

> Why would they? Very few people can notice and appreciate the level of detail you are describing

People might not consciously appreciate the detail but I think almost everyone subconsciously appreciates the overall vibe. Everyone can watch that The Good, The Bad and The Ugly clip and see there's something special about that location.

The reason I feel like the execs should be able to see it is that they're cutting off their nose to spite their face. If you watch a movie and come out seeing like you've seen something breathtaking, you're going to tell your friends and ticket sales are going to go up, not just for that movie, but for future movies as well. Whereas if film after film after film is a dud, which seems to be more common for me than not nowadays, you stop watching films and spending your money on films. For me this has already happened - when I was younger I used to go to the cinema once every week or two. The state of cinema is so bad now I might only go once a quarter.

So the execs take these cost cutting measures, but they have the overall effect of losing them money in the long term. The film may end up pulling in 200% over production compared to 100% if they'd have used practical effects. But that "missing profit" isn't missing - they're instead spending it on raising their overall brand value and reputation by offering up a higher quality product.

Like the last film I watched at the cinema was Gareth Edwards The Creator. He'd built up a little bit of brand value with the original Monsters and Rogue One, but The Creator was so monumentally, insultingly bad I don't think I will ever go watch a film he's made again.