Apple? As in there ebook business they were fined for? I don’t know of many mom and pop cell phone or laptop manufacturers. I’m curious as to what you are referring to.
Traditional media does not serve underserved markets.
If you want to target Christian moms over 40 who live in Southern markets…
Or Muslim women 20-30 year olds looking for stylish but conservative clothing…
Then your best bet was social media.
Keep in mind, the Facebook, TikTok and Shopify partnership were growing into strong competition for Amazon.
Once they were dead in the water, Amazon raised prices and put the squeeze on its small FBA sellers by forcing everyone to sell FBA and purchase advertising.
Traditional media does not serve underserved markets.
If you want to target Christian moms over 40 who live in Southern markets…
Or Muslim women 20-30 year olds looking for stylish but conservative clothing…
Then your best bet was social media.
Keep in mind, the Facebook, TikTok and Shopify partnership were growing into strong competition for Amazon.
Once they were dead in the water, Amazon raised prices and put the squeeze on its small FBA sellers by forcing everyone to sell FBA and purchase advertising.