[I_Am_Nous]

For a lot of people I imagine they are only used to ads on free stuff, like Pandora, while paying for the service removes ads. It's just an old world vs new world disparity, where old-worlders (pre-internet or slow moving area residents) are used to things like ads on cable and broadcast radio, while new-worlders (people who mostly grew up on the modern internet) didn't experience the same world at all.