[NegativeK]

My significant other watches sports, so the comparison to YT Premium doesn't count for us. It was either be subjected to ads and pay a lot of money or be subjected to ads and pay a medium-small amount of money.

But as someone who has never paid for cable TV before, I agree that it's jarring. Our trick is to only watch things we've marked to be recorded, which allows ad skipping. (On demand and live don't allow skipping. Starting a sportsball game an hour late gives plenty of buffer.)