| Ok, then do they need to be truthful about anything? How about giving themselves credit for extra clicks based on the value of the word? (With the defense they are doing it for you!) What about if they switch to a click tracking system that uses statistics (so they can use the defense that the method is just inaccurate and they aren't lying), which just happens to over counts clicks? How about charging you based on very erroneously projected traffic (one further than the step above, basically projecting the future very genrously in their favor) and not actual traffic? What about if they enable the same third parties to both participate in an ad exchange as a seller and a buyer, with real time bid information, such that they can place phantom bids to up advertisers spend, just like HFT dark pools? I could go on, every thing is all good, right? No guarantees? Which ways is it ok if they misrepresent, overcount, badly estimate, fail to deliver, bill based on future estimates, and otherwise enable third parties to steal from you are ok? |