[siavosh]

I had a similar reaction. I think it speaks to the time, that some of the greatest minds of our generation are 'seizing the opportunity' of a startup to develop social analytics around the 'jersey shore'. I can't help to think the great linguistic scholars (ex. his fellow MIT faculty member, Chomsky) doing the same things in the 50's. Can you image the loss to humanity if each one, after giving a TED talk, abondons his research in their 30's or 40's to make an advertising platform? This made me sad.