[kuschku]

Apple doesn't build sensors. Sony builds the sensors for Apple. https://twitter.com/tim_cook/status/1602516736145858561

And it turns out, Sony already has significantly better sensors in their cinema cameras than what they sell to Apple, which is why almost half of Oscar and Emmy nominations are filmed on Sony Venice. Even the low end of their camera line is extremely capable, e.g. the FX3 which shot The Creator.

Apple is far away from actually competing in that market.

[asimpletune]

Just wanted to clarify for others that FX3 is the low end of their cinema line, not their camera line.