[tristan9]

> Trust me when I say that you don't want the ISP's to inspect web traffic.

They do already. DPI on port 53 for DNS blocks or SNI inspection are common place. So are IP blocks.

> If you want traffic, you need to be equipped to handle traffic. You are the one with the internet facing infrastructure.

Slightly misleading wording here. More accurately your point is: « you want to run a website? Better have the infra to support traffic spikes comparable to that of a tech giant ». 400M rps would cost an unfathomable amount of money to be able to handle even just while dropping all packets.

> And maybe Facebook and Google are big enough to push around the ISP's, but they are the only ones. Nobody will bat an eyelash if 15,000 Comcast users in Phoenix AZ can access your hokey-pokey website.

Obviously yes. Too bad it’s better business for everyone to say nothing and just recommend you use their product.