[nucleative]

"A company cannot disrupt itself" - Clayton Christensen

Toyota has mastered precision replicable production of internal combustion engines and related components.

This has been Toyota's perpetual money tree. I'm sure the reward systems inside Toyota management favor those who improve it and protect it.

I'm sure at first they laughed at these pipsqueak EV guys with software backgrounds.

Toyota engineers who propose and work on alternative fuels, like ammonia, are probably not laughed out of the room - which is also full of other career internal combustion engineers.

[barrysteve]

I sincerley doubt they are ideologically committed to a specific engine technology.

W. Edward Deming helped start the Toyota Way, by introducing high quality manufacturing processes after ww2.

I'm sure they laugh at Elon for being unable to produce a high quality and error-free product, with infinite money and all the latest technologies at his fingertips.

Toyota's unending crisis will continue, by design.

[jeo123]

Whether Toyota will pivot to EV or not doesnt matter. This is solar all over again. The Chinese EV market absolutely dominates any EV markets in the world. BYD alone would make Tesla look like just Porche vs Toyota. I forsee Tesla will just fizzled out. Their solar already gone. Their cybertruck is a joke. Their sales in China after so many years with advantage of tech and factory still dwarfed by almost every other EVs in China. Now imagine those Chinese EVs are Huawei and let loose.