[sfe22]

Does this mean Apple is a major ad-tech player involved in buying and selling their own customer data (through partner comany but that does not matter much does it)?

[The_Rob]

It’s trivial to change default search provider, not sure why Apple wouldn’t take the money. It’s still up to the user.

[brundolf]

Defaults are powerful, most people don't notice or care

[addicted]

Defaults are quite literally worth about $18-$20bn simply in the iOS market.

[brucethemoose2]

Yeah. This is an understatement, and its not a weak statement.