If you're still talking about it 24 years later, it did what it was supposed to.
> Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, and to move it away from its "fratty and out-of-touch humor". (https://en.wikipedia.org/wiki/2023_Bud_Light_boycott)
"Fratty and out-of-touch humor" stuck the landing well enough to be remembered for 24 years and counting. Budweiser's customer base being both brand-loyal and outspoken homophobes, Heinerscheid thought it would be a hip and trendy idea to associate a trans influencer with the brand. Now Budweiser is on its deathbed.
Talk about being out-of-touch...Heinerscheid must have been the former VP of advertising at Quizno's.
> Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, and to move it away from its "fratty and out-of-touch humor". (https://en.wikipedia.org/wiki/2023_Bud_Light_boycott)
"Fratty and out-of-touch humor" stuck the landing well enough to be remembered for 24 years and counting. Budweiser's customer base being both brand-loyal and outspoken homophobes, Heinerscheid thought it would be a hip and trendy idea to associate a trans influencer with the brand. Now Budweiser is on its deathbed.
Talk about being out-of-touch...Heinerscheid must have been the former VP of advertising at Quizno's.