[londons_explore]

Of course - pricing is a maximization game.

But thats why modelling businesses has such a large opportunity. Some businesses will be prepared to pay more if you send them more conversions... Others have a fixed budget. Some use many platforms, and certain things might persuade them to move more budget to you. Some might be persuaded by "tricks" like handing out airmiles, vouchers or free stuff to the marketing team in return for ad spend.

All of those things require a higher level strategy than just doing everything per-impression.