[rockyperezz]

To ensure proper product-market fit. It is crucial, for one, never to build in isolation and under a rock. From day one, if you want to build something for people you've got to live among them.

I did this while consulting for a motorbike luggage company a few years ago - new nothing of the culture so I bought my own little bike, joined forums on socials, went out for weekend rides with other riders. Chatted with different types of riders, asked them why they chose certain accessories, got a feel of what their motivations were when purchasing, what certain features they prioritized over others, and what pricing threshold they had. All while having a blast and not seemingly over-intrusive. With my feedback the company launched a line of panniers, and tank bags that had overwhelming success despite a high price point and heavy competition in the West.