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by noizz 989 days ago
I work with NGO (property law) and couple of months ago we were awarded a grant for ads, around €2000/mo. Initially, I was pretty surprised with how generous this was, but later realized that it's both - a way for Google to brag how much they help "good causes", but most importantly - to raise the ad costs for others.

All in all - we made a few spammer operations less profitable, a couple wealthy assholes were angry about us helping people defend themselves and we brought quality traffic to the website and FB group. Thanks Skynet!

1 comments

Thanks for sharing this, until now I hadn’t made the mental leap that their “benevolence” had a secondary effect of pushing up revenue.