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by cek
5186 days ago
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OP here. Is it? Yes, the thrust of the article is about GOOG abandoning the Android brand. However, it follows that if GOOG is to focus on Play as the brand for tablets (and phones) they will also further invest in Play exclusive technologies. Today all new platform features GOOG builds are put into "Android". If they are serious about a new brand they will start building platform features that will NOT go into Android. |
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Google won't stop producing Android releases with new Android features for manufacturers.
If they even thought it wasn't worth the effort just to hand it off to manufacturers to destroy, they would be putting their main properties at the mercy of two fierce competitors: Apple and Microsoft.
Android sucks. I'll talk about that in a different blog post.
Nevertheless, compared to nothing at all, Android is awesome for Google, for the casual phone owner (have you noticed that "feature phones" are vanishing?) - and that includes the teen demographic - and awesome for open source.
Android's open source strategy sucks too - note Honeycomb or the lack thereof. But Google is a white knight in shining armor compared to Apple...