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by syndicatedjelly 977 days ago
> Social media still needs to be effective media

Why do you say that? What is "effective" media?

3 comments

I want to know what I can ignore. Or filter on specific things that interest me.

Although, by forcing me to click on everything, that’s a signal to ignore everything. So mission accomplished?

Once you have a way to identify what you ignore, or rather what you are more likely to engage with, it will be optimized by producers.
Here’s my distinction that I think is at the heart of this: effective vs addictive

I think something is effective if it helps the user accomplish a task they want to partake in and addictive if it convinces the user to check out other unexpected content. Eg Facebook is addictive because people spend hours scrolling their feed hoping to luck into dopamine, but I would say they’d just be benignly effective if that time was an intentional activity that people just find valuable to be worth it — say, searching for information on out-of-touch loved ones.

There’s infinite edge cases to evaluate and make intuitive calls on from there, but that’s my high level definition. Do you see why I would defend the proposed UX change following it?

Effective media allows consumers to listen to what they care about. Hiding information until you've clicked doesn't allow you to decide if you want to hear it or not.