A company seeking to maximize profit from outrage would keep it up until they engage in behavior that threatens ad revenue, like if they were talking about murdering police officers or something.
You're proving everyone's point that outrage drives attention: one can get a lot of engagement from deliberate misunderstanding. No, those were not the goalposts to anyone but the most pedantic of pedants.
I don't think it's pedantic at all to say the goalposts are whether or not they maximize outrage.
I totally understand that the word's 'Reddit' and 'Twitter' and 'Trump' are going to trigger people into wanting to talk more broadly about those topics. There are lots of other places they can go and do that. I had a very specific and narrowly defined argument.
Please do not add any extra words to that, thus shifting the goalposts. Here you have added the word 'profit'. I never said anything about profit.