Just because there's a limit to the outrage tolerated, it doesn't mean that outrage isn't part of the plan.
That's where the goalposts are and that's where they are going to stay: whether or not they seek to maximize outrage.
So ya, that interpretation is the logical one. If your business model depends on something, you would be optimizing for maximizing it over time.
That's where the goalposts are and that's where they are going to stay: whether or not they seek to maximize outrage.