Not infinite, but it seems quite large. Per the article:
> There is a reason the app suddenly seems so ubiquitous online. Recent market analysis found Temu is investing nearly US$500m every quarter into marketing and promotions.
> “That’s $2bn a year to power all the social media ads, display banners, and paid searches, all geared towards aggressively expanding its customer base,” says Yang.
> There is a reason the app suddenly seems so ubiquitous online. Recent market analysis found Temu is investing nearly US$500m every quarter into marketing and promotions.
> “That’s $2bn a year to power all the social media ads, display banners, and paid searches, all geared towards aggressively expanding its customer base,” says Yang.