[CM30]

Just gonna point out that the modern image of Santa Claus (or him wearing red) wasn't actually created by Coca Cola:

https://www.snopes.com/fact-check/the-claus-that-refreshes/

It probably helped cement that as the standard image of the character, but that was becoming the default look anyway.

[hnlmorg]

I didn’t mean to suggest they invented Santa. Just popularised the red and white colour scheme.

Yeah it existed before, but it wasn’t the standard representation. And now it absolutely is.