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by sickcodebruh 992 days ago
In 2015, I worked for a youth-focused and progressive news/“content” organization that posted their videos exclusively on social media. Let’s call them “Know That Event.” It made/makes its money by doing the occasional advertorial video on behalf of a company and mixing it in with its typical content.

They announced to the staff one day that they landed a deal with Shell to produce videos about their science investment initiatives. I was disturbed by this and had chats with various decision makers. I was told that it would have a positive impact and celebrate the good investments, which would encourage Shell to do more good things! I wish I wrote down details, it was ridiculous. But they went ahead and did it. Shell never exerted any control over other content and all the news/editorial people were smart and committed, but this left a bad taste in my mouth about the company for the rest of my time there.