[glesica]

I think you may have missed his point, he's actually saying the same thing you are.

He uses the total revenue metric because that is what the industry has been using in its lobbying and PR efforts for many years. The industry has claimed that the decrease in total revenue it has experienced is being driven entirely (or almost entirely) by piracy. If this were true, then the piracy reduction in France would lead to higher total revenue.

Since that has not been the case, the link between piracy and total revenue seems to have been overstated by the industry.

The author then suggests that the drop in total revenue has been caused by new, less profitable formats, which is exactly what you pointed out (with evidence), rather than piracy.

I agree that the headline and some of the language are a bit sensationalist, but the point of the article is valid and in agreement with your points.