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by defrost 988 days ago
The youtube comments already down on the official Shell trailer for this don't bode well for this being a PR success:

https://www.youtube.com/watch?v=1_UuXnHvsIQ

4 comments

How could it be? The company name alone almost guarantees negative reactions. And rightly so, because they keep reneging on their promises. It also has a terrible "fellow youngsters" vibe, one that even I can feel. Both are an invitation to sarcasm.

I doubt that the sentiment is universally shared, though. There are still large groups in denial about climate change, even though heat record after heat record is broken.

"even though heat record after heat record is broken."

It's not really strange that people don't get that argument though right? Since the heat records are only a few 100 years old at most.

If "climate change is real and a problem, because weather heat records" is supposed to be a logical narrative then I can totally understand that people don't follow that logic and just tune out.

I trust the science about global warming, but the logic in those papers is very very far from "climate change is real and a problem, because weather heat records".

When heat records that stood for a century are now broken every year, it’s a clear indication that something is going on. And it’s clearly a problem. Heat being so high to beat the record is unequivocally a problem.

Anyways, it’s not like those that “tune out” when you point out heat records are being broken every year would listen if you gave them truly scientific arguments.

I don't think it's obvious to everyone why heat records being broken are clearly or unequivocally a problem. These projections we've seen from climate scientists have always been off, why should I trust them about the impact of a warmer climate?
Because higher temperatures directly correlate with higher death through heatwave events, and indirectly through more intense weather events and longer fire seasons.
It doesn't even look good on pure gaming grounds. What a low-effort endeavor.
21 likes on 2.3 million views so far.
Why the actual fucking fuck did Fortnite get in bed with these petro boomers?! Shell must be one of the brands farthest removed from the target demographic. I can't believe they need the cash that badly, and like you say, this can only backfire. Millions of views on that vid, almost no likes.

I can't believe this exists, it's almost funny. Maybe they can do Depend Adult Undergarments branded content next.

Prob same reason they are in bed with tencent
Fortnite supports 3rd party maps created by content creators. Shell paid content creators to create a map for them.
Not clear if they did, don't know Fortnite the article mention just "map creators" so it might be just a mod without any involvement from Epic.
Cos Timmy is losing money.