[nofunphil]

Agreed. At the risk of a shitstorm of downvotes, tokenized media could be part of a solution, especially at the consumer level. Authenticate real videos via a mint button/QR that airdrops you a token from creator. May require platforms to opt-in tho. Basically trust nothing unless you can authenticate source onchain. Not great fo sho, but prob necessary soon

[tornato7]

This is the best solution IMO - Blockchain allows others to independently verify the time that media was created without needing to trust some random company's database / API in perpetuity.