| Congrats on the first customer! So overall I recommend taking the approach of being there to support and understand your customers 100% to see why the love you and your product. DO NOT try and charge additional money for high touch support - you will benefit more from it at this early stage than your customers will. Later when you have a lot of volume, you can come up with a separate plan. Get your first customers from your personal network - you don't know enough to pour money into paid marketing. You don't even know the right target market yet (I assume). Learn as much as you can, and build as many 1-1 connections with your actual or potential customers to understand your market and pivot accordingly. Beyond that - I have some basic stuff for your website that you might want to consider. I don't know your target market but at the very least it will help more quickly show the value of your product. You can then refine later to make it more focused on specific problems that law firms, libraries, students, or whatever it turns out to be have. Some notes on your website: 1. Change your title from "Tired of reading terribly scanned PDFs?" to "Fix and Transcribe PDFs in Seconds". This will match with your "proof" by showing a demo video that's less than 5s long. 2. Your product is doing a lot of helpful things automatically - but I honestly don't know what they are because they flash as the subheading. Remove this and add as a table on the right 1/2 of the page below the heading. 3. Make your demo video shorter to only show the valuable pieces: show ugly PDF, upload PDF, convert, download PDF, show pretty PDF. Show the user the video before they click on it - or better yet remove the audio and play automatically in the background. Make this the left 1/2 of the page below the heading. 4. Consider shortening time to value when using the product e.g. automatically downloading the fixed PDF after converting so you could make your demo video just "drag PDF into browser, automatically download and open fixed PDF and show I can now copy text". 5. Consider changing the interaction on the before and after comparison to be a mouse over so it is obvious - as otherwise the black arrows on the black text are hard to discern. Or automatically move the slider left and right to make the comparison obvious. 6. Combine your "Features" and Pricing" pages with the home page. Don't make me click to discover the value. Instead of calling this "Awesome Features", try selling the value here. "Transcribes and Fixes 15 Common PDF Problems in Seconds". 7. Put a signup box below at the very bottom of the home page. Rename "My Files" for logged out users to "Sign In" and float to the right on the navigation bar. 8. Reinforce the value you're creating by showing the following on the pricing table: Process 500 PDFs / Month, Instantly transcribe, Fix 15+ common PDF problems, 24/7 Support (you have one customer - you can give world class support here, don't try to segment based on this yet). Reconsider document retention - I don't think anyone will care about this as most people and companies won't use you as a document repo. Just as a utility. |