[venk12]

1. Identify target audience - who is buying? This could be through experimentation with different channels, messages etc. One starting point could be people who are reading scanned pdfs on kindle, maybe? (I've struggled with this personally)

2. Find out when/why are the buying your service. (Maybe because they really want to read a book, but digital copy isn't available)

3. Start imagining the purchase cycle as a funnel. For 1 paid customer you would need something like 50 people using your free/trial features (50 is an example, you can talk to founders in similar niche to get a better sense)

4. Define what the qualitative and quantitative outcome after using your service and double down on it - do this to an extent that your customer becomes an ardent advocate of your offering.

5. Get a sales/marketing person to help. You don't have to do it all yourself.

Hope it helps in some way. Best of luck

[jcuenod]

This is great advice, thanks! Since you mention the kindle niche, what did you do when you encountered that frustration? I feel like the people I actually had in mind when building this are not technical enough to realize they even have a problem that can be easily solved.

[venk12]

I've encountered this problem with PDFs in general, where the pages are images instead of text. I've learnt to search for the same book/document in epub/mobi format. If I don't find it after searching the web, I will still use the PDF version - either squinting my eyes to read the tiny text or change the orientation to landscape mode (so that the image is a little bit bigger). If none of this works / its too much hassle - I use laptop/phone to read the document

[venk12]

To be honest though, I am not sure if this a pain-point enough for me to pay for a service to convert it to text. In my mind, these are edge-cases.