[IMSAI8080]

Pretty sure it's A/B testing. I'm logged in with uBlock Origin and no anti-adblock is visible. I've seen someone on Reddit complaining they were getting this and loads of people replied to say they were not. They're probably trying to figure out how many users/views they will lose or how many new premium subscribers they get or something like that.

[fifteen1506]

I hate A/B testing. Puts the feedback and protest mechanism working on those who complain the most.

If you are a techie, you are forced to yell or silent quit the website, and most of the times I really don't have the time to waste yelling.

[bazmattaz]

My team rely on a/b testing. It’s the only way we can test whether the tweaks in our ML model produce positive results or not.

Playing devils advocate here I think it’s actually a good idea that YT are testing this. They need to understand how big of a negative impact this would be if released. If enough users hate this change as you and I suspect then hopefully YT see these results in their tests and revisit their approach.

A/b testing stops the worst user experiences from getting rolled out. Our company did a high profile a/b test that got a lot of negative feedback from users and the whole redesign it got canned because of it.

[fifteen1506]

I'd prefer Google to impose those changes on 100% of it users so it could generate outrage and incentivize people to jump ship, instead of enabling them to push it slowly and cooking everyone without them noticing.

[bazmattaz]

Welcome to capitalism my friend

[JohnFen]

> I hate A/B testing.

I agree. As a user, A/B testing is a horrible practice.