[Dylan16807]

Blatantly!

Please explain how this headline connects to Unity at all?

Yes we can assume a lot of people reading the headline will know about it... but I don't see this blatant connection. Would they have to explicitly say it's not like Unity in the headline to escape this?

They even put "non-gaming creatives" in the subheading. Maybe whoever posted should have copied that? If you post the link on most social media you'll automatically see the headline and the subheading.

[isaacremuant]

It's very obvious clickbait. It's clearly exploiting the Unity news.

Clickbait can only be analyzed in terms of the title, not the sub header or content. Because the title is what gets reposted and makes people follow a link.