As a person with a sysadmin + HPc background having built several clusters recently, this is not true(anymore). 10G NICs are almost as common as Gigabit NICs(both in availability and cost). To give you an idea, we commonly use 10G NICs on all compute nodes, and they connect to a 10G top of the rack switch which connects to services like file servers via 100G connections. The 10G connections are all 10GBase-T simple Ethernet connections. The 100G connections are DACs that are more expensive but not prohibitively so.
What cloud providers give you for VMs is not the norm in the datacenters anymore.
Everything is relative. If you are a cloud provider it’s one thing. I’m speaking from the perspective of the small medium business that rents these physical or virtual servers.
my $700 Mac Mini has a 10gb NIC. 2.5gb and 5gb NICs are very common on modern PC motherboards. Modern servers from Dell and HP are shipping with 25gb or even 100gb NICs.
The cost of 10g is much higher than a single computer. The entire networking stack must be upgraded to 10g. At the very least the Internet device, and possibly the Internet connection as well. It will be cheaper in the cloud than on site.
Well, it depends on what your use case for "10g" is. If all you care about is fast file transfers between your PC and your NAS, you can get a small 5-8 port 10gb switch for under $300 that will easily handle line-rate traffic (at least for large packet sizes)
If you want 10g line-rate bandwidth between hundreds or thousands of servers? Yeah, I used to help build those fabrics at Google. It's not cheap or easy.
10g to the internet is more about aggregate bandwidth for a bunch of clients than throughput to any single client. Except for very specialized use cases you're going to have a hard time pushing anywhere close to 10g over the internet with a single client.
10Gb ethernet is 20+ year old tech and and used these days in applications that don't have high bandwidth demands. 100 Gb (and 40 Gb for mid range) NICs came around 2014. People were building affordable home 40 Gb setups in 2019 or so[1]. But I can believe you that the low-end makes up a lot of the volume in the server market.
In my experience, 40gb and 100gb are still mostly used for interconnects (switch/switch links, peering connections, etc.). Mostly due to the cost of NICs and optics. 25gb or Nx10gb seems to be the sweet spot for server/ToR uplinks, both for cost, but also because it's non-trivial to push even a 10gb NIC to line rate (which is ultimately what this entire thread is about).
There's some interesting reading in the Maglev paper from Google about the work they did to push 10gb line rate on commodity Linux hardware.
I guess it'll also depend a lot on what size of server you have. You'd pick a different NIC for a 384-vCPU EPYC box running a zillion VMs in a on-prem server room than a small business $500 1u colo rack web server.
The 2016 Maglev paper was an interesting read, but note that the 10G line rate was with tiny packets and without stuff like TCP send offload (because it's a software router that handles each packet on CPU). Generally if you browe around there isn't issue with saturating a 100G nic when using multiple concurrent TCP connections.
What cloud providers give you for VMs is not the norm in the datacenters anymore.