|
Because there are hundreds of hotels with a hundred different websites or no website at all in any given city, and hotel rooms are largely fungible. I want to sleep somewhere and I have a budget. Searching hotel by hotel is infeasible even if you can find them, and you often can't. A "middleman", or search engine, or discovery system, or price comparison site, is worth a lot to me and to most travellers. Edit: it's worth a lot when you... don't speak the language in the country the hotel is in... when you want the consumer protections of the country you or the middleman is based in... these sorts of concerns are much more of an issue in some parts of the world, and this might be reflected in the fact that Booking.com grew up in Europe. |