[epivosism]

Yes. As pointed out to me above, this was actually the result of a consultation; so they've already met and worked together to come to this conclusion - possibly the fine is a symbol of "we're serious and have the right to fine", but just puts a stamp on the relationship they have now on how to go forward. It's also a message to the industry about what expectations will be in the future.

Companies do have a choice in many cases, so being super aggro against them isn't really beneficial. If they can be reined in by threats+negotiation, while still doing business here (within our oversight) it seems ideal.