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by hiAndrewQuinn 982 days ago
This is my read as well. The ability to record video clips as easily as a person with a keyboard can tweet was the true kindling for the viral fire.
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To take it a notch further, it's the video editing simplicity that really blew TikTok up.
> To take it a notch further, it's the video editing simplicity that really blew TikTok up.

Yup, definitely. Effective mobile editing was a big driver of it's success.

That being said, while it's definitely more effective and popular on mobile how much of that is just down to more people using the internet on mobile relative to desktop.

This is unlike Maps or Uber which only make sense with mobile and always available location.