[weego]

This is a nugget of something useful wrapped up in a way that turns it into naive advice that feels like a contrarian talking point.

The biggest risk to your funded startup is opportunity cost. You can (hopefully) find more funding and that can give you more time, but you cannot rewrite the time lost on the wrong thing.

This idea that your first cohort should be religious believers regardless of the public image of your startup is a nonsense bubble dream. If you need customers then your time is best spent on the details that could favour acquiring them. If you're running a B2B and you're spending resources on granular refinement of your public image, then yes that may well be highly inefficient vs going out to network and get LOIs / deals signed.

The summary of what was a good point is:

Really actually understand your business, your customer and your success criteria and chart as close to a straight line to that point as possible with minimal diversions.