| I'm pretty sure the stated intent of the redirect is to prevent phishing (that is, provide an opportunity for Google to warn users about visiting a known dodgy site). The ability to track is just an added bonus! Microsoft does this too with Teams. Links that my colleagues and I share with one another to _internal company sites_ get link checked then redirected. Microsoft must have a treasure trove of data about external company employee browsing habits as a result. I would have infinitely more respect for companies that are upfront about their intentions, no matter how nefarious: "we're doing this to help protect you from phishing. But also, 99% of links are probably not phishing. So this feature really enables us to collect data to track what you do, and perform analytics to improve our bottom line". Why sugar-coat it? |
I don't know about your company but mine has us do these phishing tests and training videos all the time and then we get rid of one of the safety features that they keep hammering us about.
I can't just look at the URL before clicking it. I once "fell victim" to one of our phishing tests because I clicked the link in the email. And its like... well we have been trained by our own email system that the only way to actually see the validity of the link is to click it.