[tmarsden]

You’re never going to get children interested in free software. They barely know what software is let alone the distinction between free and proprietary software.

On the other hand you will be able to get adults interested, there are likely plenty of us out there that are completely jaded from using proprietary software most of their lives. The ideals of freedom, privacy and openness are still valued by some and they should be the core of the recruitment message.

[cxr]

Children understand the feeling of being told they can't do something for no good reason, the sense of unfairness it evokes, and the desire to vocalize it (rather than suppressing it knowing it will be met with responses in the form of the thought-terminating cliche that "life's not fair").