[aestetix]

I disagree with this assessment. People on Facebook tend to use the name by which they'll be most recognized. If your legal name is William Jones but most people know you as Bill Jones, you'll probably be on Facebook as Bill Jones. I don't think there's evidence Facebook has thought it out well, they simply haven't been nearly as idiot in enforcing it.

One point I want to clarify: I do think Facebook knows what they are doing in collecting marketing data, in the same way Bank of America knows what they are doing in holding bank accounts. What they are not doing well is creating an accurate representation of identity online. If you follow Chris Pool's thesis ("Identity is prismatic"), then nobody is doing this well right now.