My thoughts exactly.
I was exited to read it, as this is the kind of thing that sometimes feels like I'm the only one who cares, but was disappointed. No mesurament, nothing.
Indeed, I have to confess that I quickly skim linked articles from here, and if they seem to be largely narrative/opinion, I hit back. There just isn't enough time in the day to read yet another subjective opinion: Give me the facts.