[barryrandall]

Back when I thought companies put any thought into their ads, I'd take each ad, make a list of things the job is looking for, and update my base resume with any relevant experience, making sure that things on the "looking for" list were at the top of their respective category.

I scaled back a bit once I saw how people actually write job descriptions (search Google until they find something "close enough" and post that verbatim).