[Someone1234]

We were discussing Meta though. They absolutely depend on mobile, that is the majority of their user-base. In fact that is the majority on all ad-supported social media sites, so mining is a non-starter for them. Mobile traffic is >55% of all traffic and >80% for social media sites.

[user_7832]

I'm not sure that the original comment was in context of meta or ad experiences in general online, but yeah I'd agree that meta needs mobile users a lot.