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by kiloaper
5187 days ago
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Speaking just as a normal user with no expertise in data privacy etc, the things which negatively affect my trust in a service are: - lack of a visible monetisation plan. If I can't see how you'll make money I will assume that'll it be through selling all my data to advertisers. - A copy/paste Privacy Policy - Being based in the US (prejudiced maybe, but not without reason). As a European I don't want my data on US servers and subject to ever seemingly weakening data protection laws. - Not knowing who is behind the company. If I can't see Linkedin profiles, blogs or similar for the founders I will assume it's shady and walk away. - Responding to questions about privacy with vague meaningless canned statements that don't address the issue. - Inability to see exactly what the company stores about me. E.g. I can't see what metrics Google has generated from my GMail account to use for targeted advertising |
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normal users don't know or care about monetization plans. they don't know a privacy policy has been copy/pasted. In fact, they won't read it. They won't go far enough to check if the business is in the EU or US. Most normal users of your service aren't in the EU, unless your service is targeting mainly people in the EU. Most people don't care who is behind a company and won't investigate this. Normal users won't look far enough to find canned statements about privacy on your site. Normal users won't try to see what a company stores about them. Normal users don't know or care about metrics or know about targeted advertising.
Imagine the average internet user. By definition 49.9% of all internet users are less aware and less capable than that person. Remember this. It keeps perspective grounded in reality.