[yomlica8]

No problem, just sell their user data for a premium so they can be advertised too in other ways. Its worth squeezing this one in many extra ways since, as you said, they've signaled they are valuable targets.

Plus Meta can also change it to limited ads later and sell those for bigger money.

[BizarroLand]

Depending on the ad system and your user tracking /fingerprinting setup, you can get that information and then track the user to other places on the internet and then show ads to them there.