[Gasp0de]

Will it give me the option to only see stuff from people I follow? Because the worst part of Facebook and Instagram is not the ads but the content that is shown to me to keep me engaged. I want to scroll my friends pictures and when there are no new pictures I want the feed to stop. I'd pay for this even if am still shown targeted ads.

[o10449366]

This is already a feature and has been for a long time. Instagram allows you to only see posts from people you follow and will tell you when you've seen all new content from the past X days.

[Gasp0de]

Really? How can I enable that?

[octacat]

Oh, they want you on the app, so they would specially not show you stuff from friends, so you have to scroll more. If you know that there is no updates - it is not engaging.

[Gasp0de]

But if I pay for no ads, do they need me to engage? Their income is fixed to 14$/month no matter the amount of engagement. Actually, they save server costs if I engage less.

[octacat]

The amount of wasted time is a "great" metric for the investors :)

[Gasp0de]

I don't think META is looking for investors. And for advertisers, only the wasted time of those who are shown ads is of interest.

[octacat]

Stock holders, fixed :) It is a pretty good metric of how the company is doing. I.e. if paying customers still spend a lot of time on the app, they would pay the next time. If the time decreases, there is a risk they would not prolong subscription.